You are required to pick a company and analyse that company’s growth by examining:1. The scope of the firmOrganic growth and the motives for it. Vertical integration and the motives for it.Mergers, acquisitions and divestments and the motives for them. Strategic alliances and the motives for them. When discussing growth, you should focus on the following & provide evidence of it:(1) Diversification – expanding into new product/service markets(2) Internationalisation – expanding into new geographic markets(3) Innovation – developing new products/services (new to the firm or new to the world)NB: Please note the above three options are NOT the motives but rather the options to grow the firm.
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