The industry report consists of researching and analyzing an assigned industry (Social Media). The firm report consists of researching and analyzing an assigned firm within the industry. Both reports must be typed and not exceed 5-double spaced pages, excluding exhibits, with 1″ margins and standard fonts (i.e., 11 or 12-point). The reports will be broadly evaluated on incisive analysis, the application of appropriate concepts and frameworks, the logic of arguments (qualitative and quantitative), and presentation (professionalism, persuasion, clarity, flow, spelling, grammar, etc). Exhibits are highly recommended to enhance the text. Graphics, tables, and bullets will help to make points in the most concise way and to clarify issues discussed in the text. Exhibits should be germane to the analysis and arguments and should be referenced as appropriate in the text. Note, however, that the point of the information presented in the exhibits must be covered in the writing of the report. Please make sure all appropriate materials are referenced, use a broad range of references, and provide current and complete references (title, source, date, etc.). Refer to the enclosed guidance for each assignment within this syllabus. More details will be provided in class.
Submit your group’s final written case analysis for grading. One person should submit on behalf of the group. Your submission is due by midnight on Sunday. Your submission will be checked for plagiarism using SafeAssign so be sure to cite any external sources.
Upload format: Upload as a Microsoft WORD file (not as a PDF file). If your analysis involved Excel calculations and you wanted to include those calculations in your written analysis, please embed the relevant portion from your Excel spreadsheet to your WORD file. You could simply copy and paste that section of the table from Excel to Word.
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