This assignment is for a discussion post.
How would you answer the “What is the purpose of the enterprise” question?
What do you think is the purpose of the University of Oklahoma (www.ou.edu) is? Devon Energy (www.devonenergy.com)? General Motors (www.gm.com)? (Remember the 5 whys from the article)
Why do you think organizations that have a higher-order purpose financially outperform an organization whose stated purpose is “to increase shareholder value”? Doesn’t this fact seem counterintuitive?
What would change if organizations identified a deeper purpose for their existence?
You do not need to respond to each of these questions. This is not an essay test. These questions should guide your thinking and help you jump into dialogue with your classmates. Just find something related to the discussion video that genuinely interests you and discuss it.
Incorporate APA-formatted citations and references from the course readings in your responses to demonstrate your understanding of key concepts
Collins, J. C., & Porras, J. I. (1996). Building your company’s vision. Harvard Business Review, 74(5), 65-77.
Dyer, P. (2016, October 5). Unit 7 – The real purpose of the enterprise [Video file]. Retrieved from https://www.youtube.com/watch?v=jMFrb_dHVeQ
ONLY NEEDS TO BE 250 WORDS
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