Your second assignment is to conduct secondary data market research. The purpose of this assignment is to familiarize you with searching, identifying, and presenting secondary data pertinent to situation analysis for a company or organization.
You are expected to use effective tools and databases to answer the following five questions.
Percentage of persons age 25 years+ with Bachelor’s degree or higher in the City of Boston (2014-18)
Total Consumer Spend on Video Game Hardware in 2018
Top 5 Competitors of Nike Inc.
Has Samsung’s Note 7 fire incidence (2016) influenced Apple’s iPhone sales? Find the
specific source (e.g., reporter, date).
Please write a memo of 200-400 words meeting these following expectations:
1) No more than 3 pages of single-spaced text, including bibliography.
2) Use a 12 point readable font.
3) Directly address the questions presented.
4) Ensure that your writing is coherent and clear.
5) Cite the sources!
Please make sure you identify all sources of information and place them in a bibliography at the end of the report. Citation style follows the Modern Language Association (MLA) guideline (https://style.mla.org). Examples can be found athttps://owl.english.purdue.edu/owl/resource/747/01.
Your memo may benefit from keeping the following suggestions in mind:
Proofread and edit your work;
Be concise and honor the stated page/word limitations;
Do not use phrases such as “I feel,” “I think,” “I believe” and “in my opinion.” These
phrases weaken your impact and message;
Avoid using unnecessary words such as “really” and “very” that do not add value.
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