Incorporating Digital and Interactive Imagery

COM Students: ME

In order to connect with their audiences and grow their network of supporters, businesses and organizations must leverage the power of digital and interactive media. Just as in Week Two, you will obtain original photographic images that will be central to the profile that you create for the entity that you choose. This entity must be different from the one that you chose in the previous week. In addition to including an original photographic image in the digital publication, you will also include an interactive element.

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JRN Students:

The ability of audiences to get information and interact with news content is an element that took the industry by storm. It is now something that consumers come to expect. This week, you will write a news story tailored towards a local, digital publication. Just as in Week Two, you will obtain original photographic images that will be central to your story. This story must be different from the one that you created in the previous week. In addition to including an original photographic image, you will also include an interactive element in your news story.

Important: Please read the instructions below carefully, and follow them according to your area of study. If you are a COM student, your instructions fall at the front of the “or,” and if you are a JRN student, you should follow the instructions after the “or” in each criteria. If there is no “or” included in a criteria, it applies to all students regardless of area of study.

For this assignment, you

Must compile a series of original photographs (two to three images) from which you can create a digital publication for a local business or organization or compile a series of original photographs (two to three images) around an event or issue from which you can make a news story.
Must create a one-page print publication (350 words) about a local business or organization or write a full-page story (350 words) about the event or issue around one of the photographs in the series.
Must summarize facts and/or statistics that are relevant to the story or publication.
Must provide proper attribution for all sources of information included in the story or publication.
Must explain why you chose the image out of the series of photographs that you took, using the principles and concepts learned this week.

For the story, you

Must use PowerPoint to design the page according to the instructions in the tutorial below:

JRN Majors: News Story (Links to an external site.)

COM Majors: Profile Story (Links to an external site.) note: THIS IS A LINK RIGHT CLICK TO OPEN

Must complete the Visual Image Compilations template
Must follow the standards of Associated Press (AP) Style. (For guidance on AP style, COM majors should consult the appendices in the Strategic Writing text from COM 345 and JRN majors should consult the AP Stylebook.)
Must write a paper of at least 350 words but no more than 400 words.
Your paper must incorporate at least two of the following types of information:
The opinion of an expert related to the publication or an original interview (in person, email, by phone, or by video conference) with a specific, expert opinion on the topic.
An additional opinion from an expert related to the publication or a varying opinion on the topic in the form of an additional interview conducted by the student or from a credible source where another person was interviewed with an opposing opinion.
A statistical and/or factual piece of information about the topic from a credible source.

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