Write a report on the following:
You work for a multinational company which is headquartered in the USA. The
company is a world leader in the pharmaceutical industry and has a number of
divisions, the two largest ones being the pharmaceutical products division (PPD) and
the nutritional products division (NPD). PPD markets products like antibiotics, drugs
for heart disease, vitamins and so on, while the NPD promotes infant formulas and
other nutritional products.
The company has been looking for someone to oversee a group of seven subsidiaries
located in seven countries (covering five countries in Asia, and in Australia and New
Zealand). The company has decided to appoint you as the Regional Manager, and you
are quite excited about the new position, even though you know that it can be quite a
daunting task. Each of the seven subsidiaries has a country manager who reports to
you directly. You plan to visit each subsidiary regularly and you know that while you
are there you will hold management meetings with relevant people as well as address
the sales staff in each of these subsidiaries.
The two subsidiaries that are of interest to you for this assignment are South Korea and
1. What sort of challenges would you expect to face in communicating with and in
motivating the salespeople of these two countries? You will be expected to
clearly explain why these challenges might arise and to integrate relevant
theories into your discussion.
2. What initiatives might you need to take to enhance your own ability to lead the
people in these two subsidiaries to success? Again, you will be expected to
explain why and to integrate relevant theories into your discussion.
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