Review the corporate strategy of AB Electrolux

Week 8 Assignment-Case Study
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Instructions

Course Objective:

Use the strategic analysis as a method of organizing and evaluating case information

Prompt:
Review the corporate strategy of AB Electrolux.
As the social and demographic trends continue to evolve so do the opportunities afforded to Electrolux. The most significant demographic shift globally is the growing middle class in Asia, which includes families with incomes between US$6,000 and US$30,000. It is estimated that by 2030 there will be 3 billion more people in the global middle class than there were in 2013.(Ernst & Young, 2013)
Correlated with rising incomes worldwide, homeownership has also increased at a substantial rate giving rise to increased demand for consumer durables such as refrigerators, washing machines, and dishwashers. (Electrolux, 2013)
Electrolux (2013) Electrolux 2013 Annual Report.
Ernst & Young (2013) Hitting the sweet spot.
Questions:

Use Barney’s VRIO framework to analyze the competencies of Electrolux.

Discuss whether AB Electrolux can compete with local Chinese consumer manufacturers.
Discuss the three leading perspectives on strategy, and how this strategy tripod influences Electrolux.
Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.
What is the corporate culture of Electrolux? Discuss two distinct attributes of culture within the organization.
Instructions:
Label your Word document as follows: yourlastname.doc (ex: Johnson.docx)
Use the attached, APA Word template provided.
Essay format; not bullet format.
All charts, graphs, pictures are to go in the appendix (not a substitute for content)
Refrain from excessive use of quotes in your response (less than 5%)
Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course. Your similarity scan score must be 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper—focus on the content of scan percentage.
Plagiarism will result in an automatic zero for this assignment.
There are no late assignments accepted after the last day of the course.

Please make sure you review the below links on what constitutes a paragraph, when to use a comma and the use of 1st person PRIOR to submitting your week written assignment:

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Due Date

Nov 1, 2020 11:59 PM

Attachments

Student Paper Template APA 7th.docx (23.79 KB)

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Hide Rubrics
Rubric Name: Case Analysis Rubric
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Institutional Learning Objectives
Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
ILO: Specialized Knowledge
15 points

Student provides a strong introduction to the case analysis that gives a background of the situation and includes a great thesis statement.

12 points

Student provides an introduction to the case analysis that gives a background and a reasonable thesis statement.

10.5 points

Student provides an introduction to the case analysis that gives a background but does not provide a thesis statement or the thesis statement needs work.

5.625 points

Student provides an introduction to the case analysis but it does not give a background on the situation and no thesis statement is provided OR student did not provide an introduction.

0 points

Student does not provide an introduction, background, or thesis statement in the case analysis.

/ 15
ILO: Broad Integrative Knowledge
10 points

Student pulled research from 6 or more sources and at least 3 are from peer-reviewed sources.

8 points

Student pulled research from 4-5 resources and at least 1-2 are peer-reviewed OR student provides 5+ sources but they are not peer-reviewed.

7 points

Student pulled research from 2-3 resources and at least 1 is peer-reviewed OR student provides 3-4 sources but they are not peer-reviewed.

3.75 points

Student pulled research from <2 resources and/or they are not peer-reviewed.

0 points

Student did not use any resources in the paper.

/ 10
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Program Objectives
Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
Program Objective
20 points

Identified and discussed 3 of the questions/concepts required by the assignment description.

16 points

Identified and discussed 2 of the questions/concepts required by the assignment description.

14 points

Identified and discussed 1 of the questions/concepts required by the assignment description.

7.5 points

Identified and discussed topics in the case but they were unorganized and difficulty to read.

0 points

Did not correctly identify or discuss any of the concepts learned.

/ 20
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Course Objectives
Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
CO9 Assess Strategies
20 points

Student isolates at least 3 primary problems in the case and provides solutions and implementation recommendations for the businesses discussed.

16 points

Student isolates at least 1-2 primary problems in the case and provides solutions and implementation recommendations for the businesses discussed.

14 points

Student isolates at least 1-2 primary problems in the case but does not provide solutions OR does not provide implementation recommendations for the businesses discussed.

7.5 points

Student does not correctly isolate a problem in the case analysis AND does not provides solutions AND does not provide implementation recommendations for the businesses discussed.

0 points

No analysis is submitted.

/ 20
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Writing/Mechanics
Exemplary
Accomplished
Developing
Beginning
Did not attempt
Criterion Score
Organization
10 points

Student organizes case study according to six sections detailed in the instructions:
•Background Statement/Introduction
•Major Problems and Secondary Issues
•Organizational Strengths and Weaknesses
•Alternatives and Recommended Solutions
•Conclusion

8 points

Student organizes case study using five sections detailed in the instructions:
•Background Statement
•Major Problems and Secondary Issues
•Organizational Strengths and Weaknesses
•Alternatives and Recommended Solutions
•Conclusion

7 points

Student organizes case study using four sections detailed in the instructions:
•Background Statement
•Major Problems and Secondary Issues
•Organizational Strengths and Weaknesses
•Alternatives and Recommended Solutions
•Conclusion

3.75 points

Student organizes case study using less than four sections detailed in the instructions:
•Background Statement
•Major Problems and Secondary Issues
•Organizational Strengths and Weaknesses
•Alternatives and Recommended Solutions
•Conclusion

0 points

Student does not organize their paper according to the instructions or does not submit a case analysis for grading.

/ 10
Grammar
10 points

Paper contains 1-2 errors.

8 points

Paper contains 3 or less grammatical errors.

7 points

Paper contains 4 or less grammatical errors.

3.75 points

Paper contains 5 or less grammatical errors.

0 points

Paper contains 6+ grammatical errors.

/ 10
APA
10 points

Paper contains 0-1 APA errors.

8 points

Paper contains 2 APA errors.

7 points

Paper contains 3-4 APA errors.

3.75 points

Paper contains 5+ APA errors.

0 points

Paper was not submitted in APA format.

/ 10
Mechanics
5 points

Paper exceeds the length requirement with 4-5 pages.

4 points

Paper is 3 pages or over 5 pages.

3.5 points

Paper is 1-2 pages.

1.875 points

Paper is 0-1 pages.

0 points

Student does not submit an analysis for grading.

/ 5

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