Century of the Self

Assignment Instructions: Click on the above link or copy it into your browser. Choose one of the following questions below. Be sure that your response is two (2) pages long and turned in as an attachment. Use the “Attach Files” option and not the “Text” box for this assignment. When you are finished, attach your Word document in the area provided. Please do not use the “Text Submission”/”Write Submission” area to turn in this assignment.

Paper Formatting Instructions: When you type your response in a Word document, please make sure that your document has one-inch (1″) margins on the top, bottom, and sides. Be sure that you type your first and last name in the upper left-hand corner. Under your name, place the due date (October 19, 2020). Under the due date, type the course number (HUM 312-71). Under the course number, type Professor Stephenson. Underneath my name, include the title of the paper (i.e. the question you are answering). Each of these lines should be single-spaced. However, be sure that you double-space your two-page (2) response to one of the following questions. Be sure that each page is numbered.

Don't use plagiarized sources. Get Your Custom Essay on
Century of the Self
Get an essay WRITTEN FOR YOU, Plagiarism free, and by an EXPERT!
Order Essay


Century of the Self (2002)

Part I: “Happiness Machines”


Part II: “The Engineering of Consent”



Overview: Century of the Self (2002) is a four-part documentary by British documentary filmmaker Adam Curtis. Part I: “Happiness Machines” describes how Edward Bernays (1891-1995), the “father of public relations,” played a significant role in making his uncle Sigmund Freud’s ideas public and relevant. Freud’s ideas about the unconscious mind and the human being’s hidden, primitive drives became widespread in the United States because of Bernays. Not only did Bernays make Freud a household name and establish Freud as an authority on human nature, Bernays used Freud’s ideas to change U.S. public perception about a range of subjects from U.S. involvement in World War I to women’s smoking in public. Recognizing the negative connotations of the words “propaganda” and “propagandist,” Bernays invented the name “public relations” to give his profession credibility and a better image. Part II: “The Engineering of Consent,” details how Bernays became one of the 20th century’s most important figures in “social engineering,” the psychological manipulation of people living in a particular culture. Social engineering manipulates and exploits group and individual psychology for the purpose of changing and regulating the future development of a particular society by systematically changing the thinking, behavior, and attitudes of the majority of people (masses) living in the society. Bernays believed that people were irrational and could not be trusted to make their own decisions in democratic republics such as the United States and writes in his book Propaganda (1928),


The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is the logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. (“Organizing Chaos,” p. 37)


Some of Bernays’ clients, over his long, successful career, included former United States presidents Calvin Coolidge (1923-1929) Woodrow Wilson (1913-1921), and Herbert Hoover (1929-1933); the inventor Thomas Edison; and a number of corporations, many foreign governments, and various non-profit groups and organizations.


1) Provide two examples discussed in Century of the Self of how Bernays helped make Freud and his ideas popular.


2) Describe and explain how businesses and companies in the United States began to advertise in ways that associated the individual’s personal sense of self with the products business owners wanted them to buy. Use concrete examples from Century of the Self. Be detailed and specific.


3) According to Bernays’ “Organizing Chaos,” who are cited as “invisible governors” deeply invested in controlling the masses? Be detailed and specific.


4) How and why did the political establishment in the United States come to depend on public relations? Describe and explain the process as it was described in Century of the Self.




5) Why did Bernays believe that controlling “the unconscious feelings of the masses” was necessary in a country like the United States? What historical events compelled him to believe that the masses of people are/were dangerous if they could not be controlled and manipulated? Be detailed and specific.

Homework Market
Order a unique copy of this paper
(550 words)

Approximate price: $22

Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Since all our papers are written from scratch, the papers we submit are plagiarism free and we strictly adhere to lecturer’s instructions. Our writers are highly qualified from all over the world and include graduates and professors from most of the largest and known universities in the world. Once you have assigned us your assignment, we select the most qualified and reliable writer to handle your assignment.

Money-back guarantee

Unlike other writing companies, we encourage clients to draw back their money at any stage of the writing process if they experience any uncertainties with the quality of generated content. However, you will hardly have to make this decision because of our business approach that suits your needs.

Zero-plagiarism guarantee

We have an advanced plagiarism-detection system that flags any work that fails to meet the required academic expectations. Our company thrives in honesty, and as such, you will be guaranteed to achieve a paper that meets your expectations.

Timely delivery of urgent papers

At homeworkpaper.org we have online agents that you can chat with to have your assignment taken care of with the little remaining time. Also, we have professional academic writers who will work on your assignment providing you with a high-quality paper at the same time. We can take care of your urgent assignments in less than 5 hours.

Privacy policy

We uphold confidentiality and privacy through our interactions with clients, an aspect that has enhanced our relationship with prospective customers seeking for assignment help. We do not disclose your information with third-parties; neither do we share your work with any other person apart from you.

We do not offer pre-written essays

We do not resell previously-done tasks delivered to other clients. When we deliver orders to our clients, we safeguard their privacy and confidentiality by ensuring the third party does not access the work. By writing the papers from scratch, we have managed to maintain a certain level of originality, which defines our business model. Our qualified editors proofread all submitted work to eliminate mistakes that can interfere with the credibility of the assignment.

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages