visual argument

Prompt Effective discourse takes many forms and uses a variety of media. This project allows you to explore two questions that we have spent a large part of the semester exploring: 1). What is the biggest social issue affecting people in your home or school community? 2). How do we begin to solve it?

Part I: Visual Argument

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Your visual argument can be one of two options: It can either be your perspective on the controversy you researched; or, it can be a rebuttal to a visual argument you have seen in print or some other form of media on the following topics:

The dominant corporation
Wage Slavery
Management by surveillance
The importance of college readiness
Your visual argument may take the form of a meme, poster, an advertisement, a brochure, a film, a photo essay, a collection of bumper stickers, a commercial, clothing (think of the kinds of things you see on t-shirts, especially), a comic strip, or a form of artwork (painting, drawing, sculpture) etc. The options are limitless. I encourage you to be creative. Just take a picture using your cell phone and upload to

Regardless of the format your visual argument takes, it must demonstrate a function and display supporting dimensions (i.e. make a claim) about or in response to a specific issue or argument you have examined or researched during this course. Keep in mind that visual arguments are still rhetorical and elements of design have a very specific purpose, for a specific audience.

Note: If your visual argument requires a form of some kind of multimedia, you must save it to youtube. If you have any questions about how to do this you can do a search for YouTube tutorials or come see me in office hours.

Part II: Written Reflection Analysis (2pgs MLA format)

In addition to your Visual Argument, you must also turn in a reflective analysis that outlines and situates your Visual Argument. Your reflective analysis must take the form of a cohesive essay and must, above all, address the elements of the rhetorical schema we have been using throughout the semester.

Your reflective analysis must identify and provide a rationale for your argument. Why are you making this argument? What is your purpose?
How does your visual function as your argument?
Who is your audience? (You must target a specific audience)
How do you intend the function to affect your specified audience? How do you want them to react?
What rhetorical appeals did you use to sway your audience?
How and why did you use specific dimensions (visual coherence, salience, and organization) to convey your argument?
What would you do differently if you had more time and why?
Think of your reflective analysis as a piece that tells me, your instructor, how to read your argument. As such, this analysis should clearly and specifically provide the context for your argument.

Audience: Your audience will be the students of High school students and Cerritos Community College.

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