THE ORIGINAL WHOLE PAPER IS ABOUT THE ROLE OF THE EMOTION (DISGUST) ON DECISION MAKING; HOW DISGUST AFFECTS OUR INFORMATION PROCESSING AND BEHAVIORAL CHANGE IN HEALTH CONTEXT. THE PART I AM ASKING YOU TO WRITE FOR ME IS THE LAST PART OF THE INTRODUCTION (10TH PAGE OF THE INTRO ACTUALLY).
THIS PART SHOULD ANSWER TO “SO WHAT? (WHY IS THIS STUDY IMPORTANT, FOR WHAT/WHOM?)”.
I JUST MADE SOME NOTES ABOUT WHAT TO WRITE IN THIS PART:
“OKAY, SO I’VE JUST WALKED YOU THROUGH WHAT IS EMOTION, HOW EMOTION AFFECTS OUR DECISION, AND THE ROLE OF DIFFERENT TYPES OF DISGUST AND HOW THEY MIGHT AFFECT OUR DECISIONS. BUT WHY IS THIS STUDY IMPORTANT? THERE’S A TONE OF RECENT RESEARCH ON MORAL DISGUST AND GENERAL EMOTION OF DISGUST THAT AFFECTS DECISION MAKING, MOSTLY IN POLITICAL COMMUNICATION OR HEALTH COMMUNICATION. WHAT ABOUT STUDIES IN MEDIA PSYCHOLOGY / COMMUNICATION IN HEALTH MESSAGING? ABOUT IN-DEPTH RESEARCH ON THE TYPES OF DISGUST BASED ON THE APPRAISAL TENDENCY THEORY? I AM TESTING THE IMPACT OF EACH TYPE OF DISGUST WHICH MAY BE ASSOCIATED WITH DIFFERENT NEGATIVE EMOTIONS. IT’S IMPORTANT FOR US TO NOT JUST TREAT EVERYTHING AS ONE UNIVERSAL DISGUST BUT ALSO BREAK DOWN THE DIFFERENT TYPES OF DISGUST AND SEE HOW THEY MIGHT AFFECT PEOPLE’S APPRAISAL OF BEHAVIOR DIFFERENTLY. THIS WILL CONTRIBUTE TO THE LITERATURE IN EMOTION STUDIES IN COMMUNICATION, EXPAND THEORIES OF APPRAISAL TENDENCY OF DISGUST, HEALTH COMMUNICATION THAT DISGUST CAN BE A PERSUASIVE, POWERFUL METHOD TO MAKE PEOPLE CHOOSE HEALTHY STUFF, OR PRACTICALLY SHED LIGHT ON EMOTIONAL ADVERTISING AND EMOTION MARKETING FIELD THAT ONLY USED DISGUST AS A SINGLE TYPE EMOTION…”
I AM WRITING MY OWN, BUT SINCE I AM NOT A GOOD WRITER, I WOULD NEED HELP.
HERE IS THE SHORTER GUIDELINE FOR THIS PART:
1. So what? Theoretical (most prior studies focused on moral disgust, but in the context of health, it can be a very powerful emotion!) or practical examples (disgusting images on cigarette packages, disgusting images on PSA) and these studies may have mixed results because they do not differentiate between different types of disgust. èIt is my job to unpack how different types of disgust can affect appraisal and behaviors in the context of healthy food choices.
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