Case 6: TOMS Shoes in 2016

The paper is about the case study found in PDF document attached- pg 470. “TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility”. Below is the requirements of questions to answer in paper.

Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following:
Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth.
Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage.
Explain what is meant by the term sustainability. Describe actions, principles, and practices of TOMS that are consistent with sustainability. Also describe any of the practices or actions of TOMS that might fail to qualify as sustainable. In other words, provide relevant examples of both sides of sustainability at TOMS.
TOMS Founder and CEO Blake Mycoskie identified a problem, synergized an approach for resolution, and created an infrastructure for execution. Mycoskie built his company on the promise of “One for One,” donating shoes on par with shoes purchased. Evaluate how well that slogan encapsulated Mycoski’s vision and corporate commitment. Be both specific and expansive in your response, providing examples to support your perspectives. For reference, see the linked article on Mycoskie’s recent reimagining of TOMS’ mission.
https://hbr.org/2016/01/the-founder-of-toms-on-reimagining-the-companys-mission
TOMS is not the only company that employs CSR thinking to avoid producing a negative impact on society. Choose one of the following companies:
Ford Motor Company
Merck & Co. (pharmaceuticals)
Burt’s Bees, Inc. (personal care products)
The Bellagio Las Vegas (hotel/resort/casino)
Yum! Brands (restaurants)

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