Marketing Plan

Marketing Plan Project Instructions

For your Marketing Plan Project, you need to create a fictitious company with a product (or line of products) or service that you want to analyze and promote. You can make up your product/service or use an existing one. If you use an existing one, you may want to add something that makes it unique. Just look around your house or office and you will find many of them. You can use websites such as amazon or ebay for ideas. Once you have found a product/service, please email it to me via “MyCourses” for my approval. You should have your product/service approved by me before the end of the second week (Module 2).

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There is a great example of a Marketing Plan in your book (page 60) that you can use as a model.

 

Basic Guidelines:
View the Marketing Plan Project Grading Rubric to understand how you will be evaluated.

The project is due at the end of the sixth week (Module 6).

The project has to be submitted to Final Project – Marketing Plan Dropbox.

You have six weeks to complete the project. For this reason no extensions will be granted regardless of circumstances. Please do your project with enough time to finish it on time and avoid last minute problems.

Please approach the project with a “real world – manager’s” mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet. There is no reason to ask how you should do the project.

There is not a right or wrong format to do the project. Please make sure that your project:

Contains a minimum of 2,500 words.
Is easy to read and understand: The use of graphics is highly recommended.
Is appealing to your audience. Make it interesting.
Follows a format. You can use APA (6th) edition or MLA. Choose one format and follow it. Please do not mix formats.
Cite all your sources

Make sure you touch on all the elements mentioned in the Marketing Plan Outline.

Analyze and summarize your work.

View the Suggested Marketing Plan Outline and/or the Detailed Alternative Marketing Plan Outline
Additional Sources:

There are literally thousands of sources such as books, libraries, and the Internet that would help you with your Marketing Plan Project. The following is a list of some Internet sources that I have found and believe to have accurate relevant information to help you with your project. You are not limited to these sources. Should you use other sources, please make sure to check their validity before using their information.

QuickMBA

Mplans

KnowThis.com – How to Write a Marketing Plan

MSBDC Boston Regional Office and Minority Business Center – Marketing Plan

wikiHow to Create a Marketing Plan

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This assignment will be submitted to Turnitin®.

Instructions

Marketing Plan Project Instructions

For your Marketing Plan Project, you need to create a fictitious company with a product (or line of products) or service that you want to analyze and promote. You can make up your product/service or use an existing one. If you use an existing one, you may want to add something that makes it unique. Just look around your house or office and you will find many of them. You can use websites such as amazon or ebay for ideas. Once you have found a product/service, please email it to me via “MyCourses” for my approval. You should have your product/service approved by me before the end of the second week (Module 2).

There is a great example of a Marketing Plan in your book (page 60) that you can use as a model.

Basic Guidelines:
View the Marketing Plan Project Grading Rubric to understand how you will be evaluated.

The project is due at the end of the sixth week (Module 6).

The project has to be submitted to this Dropbox.

You have six weeks to complete the project. For this reason no extensions will be granted regardless of circumstances. Please do your project with enough time to finish it on time and avoid last minute problems.

Please approach the project with a “real world – manager’s” mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet. There is no reason to ask how you should do the project.

There is not a right or wrong format to do the project. Please make sure that your project:

Contains a minimum of 2,500 words.
Is easy to read and understand: The use of graphics is highly recommended.
Is appealing to your audience. Make it interesting.
Follows a format. You can use APA (6th) edition or MLA. Choose one format and follow it. Please do not mix formats.
Cite all your sources

Make sure you touch on all the elements mentioned in the Marketing Plan Outline.

Analyze and summarize your work.

View the Suggested Marketing Plan Outline and/or the Detailed Alternative Marketing Plan Outline
Additional Sources:

There are literally thousands of sources such as books, libraries, and the Internet that would help you with your Marketing Plan Project. The following is a list of some Internet sources that I have found and believe to have accurate relevant information to help you with your project. You are not limited to these sources. Should you use other sources, please make sure to check their validity before using their information.

QuickMBA

Mplans

KnowThis.com – How to Write a Marketing Plan

MSBDC Boston Regional Office and Minority Business Center – Marketing Plan

wikiHow to Create a Marketing Plan

Hide Rubrics
Rubric Name: Marketing Project Rubric
This table lists criteria and criteria group name in the first column. The first row lists level names and includes scores if the rubric uses a numeric scoring method.
Criteria
Excellent
25 points
Satisfactory
20 points
Needs Improvement
15 points
Criterion Score
Presentation

The project looks very professional. The use of graphics and images help make the project fully understandable and visually attractive.

The use of tables is perfect to help understand the presentation of the data.

The overall presentation of the project is satisfactory. The student uses some graphics and tables but there is room for improvement.

The project does not look professional.

The data presented is hard to understand.

/ 25
Length, Text, Font Choice, Formating

Length of the project is above the minimum specified by the instructor.

Font formats (size, color, bold, italic) have been carefully planned to enhance readability and content.

All sources are cited

Length of the project is on or below the minimum specified by the instructor.

or

Text fonts and formatting are not adequate or consistent throughout the document.

or

Content may be a little hard to read.

Length of the project is below the minimum specified by the instructor.

Font formatting makes it very difficult to read the material.

No sources are cited

/ 25
Content

The project includes all the elements indicated by the instructor in the Marketing Plan Outline.

The project does not include all the elements indicated by the instructor

The project includes less than 50% of the elements indicated by the instructor.

/ 25
Summary of Findings

The student makes a complete and understandable analysis of the Marketing Plan.

The student also suggests well thought solutions to improve the marketability of the product/service.

The summary lacks some substance. The student does not make a thorough analysis of the project or does not suggest ways to improve the marketability of the product/service.

The student fails to do a summary of findings or the analysis has a severe lack of substance.

No suggestions are done by the student.

/ 25
Rubric Total Score
Total
/ 100
Overall Score
Overall Score
Excellent
81 points minimum

Satisfactory
61 points minimum

Needs Improvement
0 points minimum

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