Rewrite the follow paper. Instructions below.
Objectives Instructions: – Please review our last week’s paper which will help with this small portion
Step 1. Determine the objectives of the campaign as they relate to brand awareness, knowledge, interest, favorable attitudes and image, and purchase intentions.
Step 2. Create objectives for each proposed element in the Veggies IMC plan. There should be at least one objective for each level in the Communications Effects Model and they must also be SMART. Be sure to estimate the measurable outcome of the objective, such as dollar amount spent, number of customers, or percentage of market. If objectives are stated as a percentage, indicate numerically the base figure being used to compute the percentage.
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