Case Study Failure to Forecast.docx

Revenue Management

Case Study

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Fail to Forecast


Dee Hardy was angry, and Randy Moran was just as angry.“They said it was an absolute disaster. Bad service and we ran out of food,” said Dee.“What did you expect,” replied Randy. “It’s your fault. We did our best! ”Dee and Randy were discussing the previous day’s breakfast at the 500-room hotel where Dee served as DOSM and Randy as the F&B director. Between 6:30 A.M. and 7:30 A.M. the previous morning, over 500 guests had attempted to enter the hotel’s 250-seat dining room. With too few servers scheduled and too little food prepared, guest waits were long, service slow, and the kitchen ran out of several key breakfast items. “Those rooms weren’t on the forecast you passed out at our revenue management meeting last week,” said Randy. “When you add 150 rooms, with four people to the room, and you don’t tell me about it, what do you expect?”/Users/user-f391/Desktop/06_09_10/JWCL402/New File/Users/user-f391/Desktop/06_09_10/JWCL402/New File “We only got the business three days ago,” replied Dee. “And at a good rate. Were we supposed to turn it down because we couldn’t serve a few extra people a decent breakfast? ”“We can serve 1,000 extra,” said Randy as he stalked off, “and we can serve them well—but only if you do your job!”


Use the DIIE process format to complete exam, format shown below.





DIIE Process Business Report





Use this format.

1. State problem

a. Commentary to the situation causing the problem.

b. Determine if the gorilla.



Use this format:

1. State solution

a. Commentary to why the solution will be effective. This will increase transitional clarity for the reader.

b. Cite (use CRQs, examples, notes, text, other courses)



Format this way for transitional clarity:


1. State solution-this is the implement.

a. Instructions – Step by step, using number format.

b. Commentary



State the measurement tool and element of time, then subline commentary for the results.

1. Evaluation (this is the Solution/Implement).

a. List the measurement tool and the time element, the report, will be reviewed.

b. Commentary to what the result will be or the outcome.

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