english

An audience’s belief in a rhetor’s claim is critically influenced by the extent to which the audience’s response to the verbal stimuli that the rhetor provides resembles the mind’s ordinary response to actual experience. (Walzer, 1999, p. 79 QJS, May 1999)

In order words, according to Campbell, our arguments are persuasive if they appeal to the whole person, including the audiences’ emotions. (This emphasis on emotion is fitting considering Lanier’s discussion on empathy for this lesson.) We appeal to the whole person when our discourses appeal to our audiences’:

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Understanding (think: explanation, proof, rationality, logic)
Imagination (think: interesting, memorable, conceptual, vividness, creative)
Passion (think: emotional responses, inspiring, motivating, anger, getting audiences literally to feel something)
Will (think: physical action, changing behaviors, getting audiences literally to do something)
__________

 

uses the book 10 arguments for deleting your social media. chapter is social media is destroying your capacity for empathy

For this discussion, then, you are going to evaluate the rhetorical effectiveness of Lanier’s claims by using Campbell’s philosophy. Does Lanier’s essay appeal to your “whole person”? Which area is Lanier’s argument especially effective? Where is it “less than effective”?

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