The Chief Executive Officer (CEO) of Chemist Warehouse Australia retail pharmacy is considering opening additional stores across Australia, and has asked you to prepare a report for the Executive Team to assist them to consider the expansion proposal. The CEO has asked you to include a number of topics in the report: Introduction: the purpose, structure with a brief overview of method/definitions of theories/concepts to be used in this report. Overview: information of Chemist Warehouse retail pharmacy. i.e. market share, customer awareness/satisfaction, employee engagement, Mission and Values etc. Analysis: of the Marketing Mix (4P framework) and product life cycle. Proposition: what is the marketing proposition of the Chemist Warehouse? Market Segment: which segment is critical to Chemist Warehouse and its expansion plans? Brand Awareness: what does the consumer know about the Chemist Warehouse and its competitors? Areas for Improvement: service, product lines, operational hours, customer satisfaction, other? Marketing Strategy: to increase sales / market share in the long term? Recommended Action: by the Executibcqve to address the expansion plans. Conclusion.
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