Case Analysis: Internal Analysis of McDonalds

Written Case Analysis

Assignment: Case 25 – McDonald’s: Using the McDonald’s case study from your text, perform an Internal Analysis of McDonalds.

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· What source of competitive advantage does McDonald’s have, and is that position supported by its internal resources (why is it so popular/successful)?

· VRIO Analysis – In order for companies to transform these resources into sustainable competitive advantage, resources must have four attributes that can be summarized into the VRIO framework

· Is McDonald’s strategy adequately supported by its value chain (Value Chain Analysis)?

– assess the relationships between the elements in McDonald’s value chain

· Recommendation – What steps could CEO Easterbrook take to fix the problems McDonald’s faced?

(Length: 4-5 pages, excluding appendices and works cited if applicable.)



Guidelines on Case Study Analysis


Using a case study as a learning tool is a proven method used to increase a student’s appreciation of the complexities of running a business. The desired outgrowths of this method are to:

1) increase your skills at focusing what’s relevant and important

2) broaden and improve your critical thinking skills by developing and evaluating alternative solutions

3) apply techniques learned from previous courses

4) make real plausible decisions


*Consider the Case as a formal business report that you are developing for the Board of Directors and CEO as a company consultant to make critical assessments and recommendations. There are no right or wrong answers to the Case question, as long as your position is well-defended. Prepare your report with proper documentation of sources, both internal citations and a complete reference list. The written format must be consistent with APA format.


Grading Criteria:

1) content and the application of the various business disciplines


2) the quality of writing

Use lists, graphs, as needed for clarity and understanding, but make sure you give credit where credit is due. All papers are to be typed and the School of Business and Management requires the use of The American Psychology Association (APA) publication guidelines as a standard for all papers.

SUBMISSION STYLE GUIDE – Please take these requirements seriously as they will impact your grade.


1. No covers. Your name/Date submitted in upper right corner of first page.

2. Use page numbers.

3. 1 inch margins on all sides, 12pt font (Arial or Times New Roman)

4. 1.5 spacing, no right justification

5. Papers should be about 4-5 pages.

Use lists, charts etc. as appropriate.

6. Prepare your report with proper documentation of sources, both internal citations and a complete reference list.

8. Requires the use of the American Psychology Association (APA) publication guidelines as a standard for paper. Please follow APA style (with the exceptions of the above) for citations and bibliography information.

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