case analysis

This assignment is for last names beginning with the letter “Q” through “Z”

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IKEA’s Strategy in India
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Question 1: Why is the Indian market considered such an important market for IKEA? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 1, 3, 4, 8, 11 and/or 13 in your response to question 1.
Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments.
Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question 2: Describe at least two of the differences in the India market for IKEA compared to other markets in which it currently operates? (Response length: 1-2 paragraphs)

Instructions: This question requires you to research the other markets in which IKEA operates to compare them to India.
Identify, define, apply, and underline two (2) relevant concepts from chapters 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 2.
Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments.
Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question 3: The article states that “Online furniture company Urban Ladder, a big local competitor, said IKEA’s cookie-cutter furnishings won’t work with most Indian consumers or conditions.” State whether you agree of disagree with Urban Ladder’s statement. Provide the rationale for your agreement/disagreement. (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three (3) relevant concepts from chapters 1, 3, 4, 6, 7, 8, 11, 12, 13, 15, 16, and/or 18 in your response to question 3.
Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments.
Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).
Be specific and use accurate terminology to describe your strategic recommendation. For example, if you recommend a product formulation change, then you should use product strategy-related terminology

Formatting:

1-inch margins, single-spaced 10- or 11-point Arial font.
Label each section of your paper using the question numbers (1, 2, 3, etc).
Proofread. Each and every spelling error, grammar error, and/or incorrect term usage after the fifth (5th) occurrence will incur a 1 point deduction from the total assignment score.

*Feedback and grades will be posted within 1-2 weeks of your submission.

Remember:

Use clear, concise sentences in your postings. Think through your ideas. Check grammar and spelling.

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