New System Growth Strategies – Rock Starr Saloons
This case was presented for discussion last year at the Canadian Franchise Association Convention. It examines B2B relationships in franchising as well as other key topics related to B2B and B2C marketing.
Please answer the following questions from a marketing lens:
1) In order of importance, what are the 3 key challenges that Rocky faces?
2) Develop 1 actionable, cost effective marketing strategy to be implemented in Rocky’s organization taking into consideration the role of technology:
a. Situation analysis (select 1 of your challenges).
b. Set appropriate goals (what do you want to achieve?).
c. Develop a strategy (how will you get there?).
d. Develop a budget.
e. How will you monitor and measure your plan?
Your write-up should be no longer than 2,500 words excluding the Title page but including references. Document your responses with credible references and data that you find through research. Start with the Ryerson Library and avoid material on the www which is not well-researched.
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