Module 13 Discussion: Public Relations – Discussion Group 2 media 1 yrh

Initial Reply Due by Wednesday @ 11:59 PM | 2 Replies to Peers Due by Thursday @ 11:59 PM

Considering the BP and other cases cited in this chapter, what are some of the key things an organization can do to respond effectively once a crisis hits? Please use specific examples from the cases in the textbook (what did BP do that was positive? what did they do that was negative? What other cases were discussed in the textbook?)
In addition to the specific examples above, please discuss effective strategies in general.

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By Thursday, please respond to two of your peers. You may want to ask questions, provide other examples, or elaborate on a certain point. Discussions should help all of us better understand the material. Make sure you respond in a substantive way (at leasts 5-6 sentences, not including statements like “I totally agree”.) The goal is to extend and expand upon the discussion.

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