Lesson 13 – Business Planning and Marketing

Overview When you are first starting your career,you are not typically asked to develop new sources of revenue for the company nor are you asked to justify hiring more staff within the company budget. However, these topics may be going through the minds of those who are hiring you or supervising you in your first job. Therefore this lesson provides you with a glimpse of those topics so that you can see your effort as part of a broader company strategy. Step 1. Start off by reading Chapter 7: Business Planning and Marketing – especially the section entitled “Marketing Basics for Engineers” from the course text. Also read the following documents: Resume / Interview Notes Department of Fair Employment and Housing – Employment Inquiries Step 2. Watch the short video describing the concept of coming up with a personal Unique Selling Point (USP) Step 3. Complete the tasks listed in this lesson’s Homework. Step 4. Come prepared to class for a discussion on this week’s topics. Description The following question build upon the reading for this lesson. Make sure you have the appropriate readings completed prior to starting this assignment. Tasks 1. Go online and find an entry level position at a company anywhere in the world. For your answer to this question, submit the job description and company for the position you found. Prepare and submit (as part of your homework) your cover letter that would accompany your resume when you apply for this position. We are not asking you to apply for the position you identified, but to go through the process of preparing a cover letter as if you were applying. 2. Find the website for the company with the job opening you found in the previous question. Based upon their website, list the three C’s and four P’s for that firm. Submit the company’s web address (URL) along with your response. 3. Prepare your Unique Selling Proposition (USP) for one of the following scenarios that your interviewer/potential client will remember you by. Keep it to less than three lines, approximately 30 seconds. You are graduating with your bachelors degree in less than a year. You have applied for entry level positions in your discipline. There are numerous other candidates for this position. You have to distinguish yourself from the other candidates. Imagine yourself several years into your career. You have started attending industry events where you have the opportunity to interact and meet new people and perspective clients. You see someone from a company/agency that your firm has been attempting to add as a client. You see this as an opportunity to help your company make inroads with this potential client. How are you going to ?introduce yoursebcqlf and make a memorable impression?

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