A Case Study

Welcome to your second case study of the semester, and your only assignment this week.

As you know, case studies are a requirement of this course. They are similar to application exercises in their intent to make you THINK about, and CONNECT concepts and vocabulary in a way that encourages you to actually use them in real life situations and continue your leadership skill development after you have completed this class.

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As a reminder, case studies differ from application exercises. They require you to look outward, rather than inward, to expand your ability to think critically when applying leadership concepts you are learning. This means that you are charged with finding resources other than your text book that you will use to research what you decide are key aspects of the case presented, to synthesize and analyze the facts of the case and subsequently put forward your own thoughts and theories about the case in a professional and complete narrative with citations in APA format included.

NOTE: This assignment calls for you to use AT LEAST THREE resources in addition to the textbook, and to cite their use within your assignment in APA format and in a bibliography on the final page. If you are are not confident using the APA format, or unsure how to find resources for your research, you are strongly encouraged to contact the DCCC Learning Commons at 610 – 359 – 5149 for immediate assistance. If you need clarification on the case study itself, contact me as soon as possible, with the understanding it may take me 24 hours to respond to you.

Begin by reading the case in your text on pages 684 – 685. You may want to read it through more than once, and take notes on aspects you find interesting or believe important to the case itself. Some students find it helpful to identify 2 or 3 key points that will be addressed in the case study narrative. Draw from what you have learned this semester.

Once you believe you have a good grasp of what the case is about, and how you might relate it to what you have learned in the chapters that have come before, go on to review the 5 questions provided after the narrative. Do these questions confirm for you that the key points you have chosen are what you will research? They are there to help you form your analysis, and should not be answered number by number in your case study.

As you develop your case study narrative, be sure to keep the following requirements in mind:

· Provide a clear explanation of what you believe are the key issues, but do not recap word – for – word what you have already read in the case study. Begin with what you think the case study is about using your key points, and include information from the case study itself only as it supports what you have chosen to write

· Include as many new vocabulary words and concepts as you can – show you understand what they are

· Provide an in – depth analysis and thorough evaluation of the aspects you believe are at play

· Consistently validate your analysis and evaluation – support perspectives with specific details and information

· Provide a comprehensive summary including a conclusion that recommends a strategic plan of action for improvement that is logical and congruent with the key issues identified – explain why it is and cite resources

· Narrative must be written in a professional manner with correct grammar, spelling, punctuation and syntax

· Written narrative must be a minimum of 4 pages, normal margins and double – spaced using 12 point font

· Assignment must have a face page that includes the case name, your name, class and date submitted

· Bibliography of resources used must be provided on a separate sheet in APA format following narrative

· Use your own words throughout the narrative, rather than cutting and pasting extensively from resources

· Assignment must have all citations in APA format – contact the Learning Commons if you have questions!

GRADE: Your case study is worth a maximum of 100 points, and graded using a standardized rubric provided by the College. A range of points is available for each criteria noted, allowing for an equitable measure of each student’s submission.

Rubric

Written Case Study Grading Rubric

Written Case Study Grading Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeClear explanation of key strategic issues

• The problems, scope, and seriousness was clearly identified in the discussions.
• There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the company’s present situation and strategic issues.
• Did not waste space summarizing information already found in the case.

20.0 to >17.0 pts

Exceeds Expectation

Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues.

17.0 to >14.0 pts

Meets Expectation

Shows adequate knowledge of the issues, key problems, and the company’s present situation and strategic issues.

14.0 to >12.0 pts

Approaching

Shows some understanding of the issues, key problems, and the company’s present situation and strategic issues.

12.0 to >0 pts

Does Not Meet Expectation

Shows little understanding of the issues, key problems, and the company’s present situation and strategic issues.

20.0 pts

This criterion is linked to a Learning OutcomeValid arguments; analysis of financial performance with relevant supportive detail

• Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
• Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.

20.0 to >17.0 pts

Exceeds Expectation

Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.

17.0 to >14.0 pts

Meets Expectation

Critical issues and key problems that supported the Case Analysis were partially identified, analyzed, and supported.

14.0 to >12.0 pts

Approaching

Critical issues and key problems that supported the Case Analysis were not clearly identified, analyzed, and supported.

12.0 to >0 pts

Does Not Meet Expectation

Critical issues and key problems that supported the Case Analysis were poorly identified, analyzed, and supported.

20.0 pts

This criterion is linked to a Learning OutcomeAppropriate analysis, evaluation, synthesis for the specific industry identified

• There was complete data on which to base a thorough analysis
• Key change drivers underlying the issues were identified.
• Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.

20.0 to >17.0 pts

Exceeds Expectation

Analysis of key change drivers and the underlying the issues were clearly identified

17.0 to >14.0 pts

Meets Expectation

Analysis of key change drivers and the underlying the issues were partially identified

14.0 to >12.0 pts

Approaching

Analysis of key change drivers and the underlying the issues were not identified.

12.0 to >0 pts

Does Not Meet Expectation

Analysis of key change drivers and the underlying the issues inadequate.

20.0 pts

This criterion is linked to a Learning OutcomeConclusions and recommendations are congruent with strategic analysis

• Specific recommendations and/or plans of action provided.
• Specific data or facts were referred to when necessary to support the analysis and conclusions.
• Recommendations and conclusions were presented and supported in a literate and effective manner.

20.0 to >17.0 pts

Exceeds Expectation

Effective recommendations, solutions, and/or plans of action were provided Specific data or facts were referred when necessary to support the analysis and conclusions.

17.0 to >14.0 pts

Meets Expectation

Effective recommendations and/or plans of action were partially provided. Specific data or facts were occasionally referred when necessary to support the analysis and conclusions.

14.0 to >12.0 pts

Approaching

Effective recommendations and/or plans of action inadequate. Specific data or facts were not referred when necessary to support the analysis and conclusions.

12.0 to >0 pts

Does Not Meet Expectation

Effective recommendations and/or plans of action not provided. Specific data or facts necessary to support the analysis and conclusions was not provided.

20.0 pts

This criterion is linked to a Learning OutcomeProper organization, professional writing, and logical flow of analysis.

• Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
• Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case.
• Proper grammar, spelling, punctuation, 3rd person objective view, professional writing, and syntax.

20.0 to >17.0 pts

Exceeds Expectation

Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Excellent grammar, spelling, punctuation, professional writing, and syntax

17.0 to >14.0 pts

Meets Expectation

Key points were partially identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Adequate grammar, spelling, punctuation, professional writing, and syntax

14.0 to >12.0 pts

Approaching

Key points were not identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Grammar, spelling, punctuation, professional writing, and syntax needs improvement

12.0 to >0 pts

Does Not Meet Expectation

Key points were poorly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Grammar, spelling, punctuation, professional writing, and syntax needs significant improvement

20.0 pts

This criterion is linked to a Learning OutcomeBUS 213.4 Effective and ineffective leadership

Explain the difference between an effective and an ineffective leader.

threshold: 3.0 pts

4.0 pts

Exceeds Expectation

3.0 pts

Meets Expectation

2.0 pts

Approaching Expectation

1.0 pts

Does Not Meet Expectation

0.0 pts

No Evidence

Total Points: 100.0

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