Chipotle Mexican Grill

The basic question is CAN THE COMPANY RECOVER FROM ITS E. COLI DISASTER AND GROW CUSTOMER TRAFFIC AGAIN.

 

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The following four questions and their related answers required the utilization of Strategy Concepts and Techniques for Crafting and Executing Strategy that have been presented within your textbook. Please answer the following four Case Exam questions:

 

1. What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive? Identify these Key Success Factors and how they can be applied to retain customers and “weather” the crisis?

2. How do the CHIPOTLE’s present SWOTs address the threats from the present crisis? Identify the SWOTs and provide solutions as to how to return to profitability?

3. What are the current ethical standards confronting CHIPOTLE and how can they be applied to ensure Social Responsibility and Sustainability?

4. What type of Best Practices might be structured and what types of controls implemented to regain the customer’s confidence in CHIPOTLE’s products?

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