Overview
Monitoring social media metrics can help communicators and strategists better understand what works and what doesn’t for their brand, content, strategy, and audience. This can help them improve future messages and revise their strategy to increase campaign and brand effectiveness online. In this assignment, you will identify and analyze metrics to explain what may have contributed to a post’s success or lack of success.
Prompt
With the Selected social media (PAIRING ONE THE DOG AND POST BELOW) post in the Metric Evaluation Posts document. Identify and analyze the metrics being shown to explain what may have contributed to the posts’ success or lack of success.
Specifically, you must address the following rubric criteria:
Metric Identification: Identify the metrics shown in your selected post and explain the information that these types of metrics generally provide.
Metric Effectiveness: Describe how the metrics for each selected post help to evaluate the comparative effectiveness of each message.
Recommendations for Revision: Based on your analysis, recommend content or strategy revisions to improve the effectiveness of one or both of your selected posts.
Social Media Analytics: Recommend one social media analytic technique and a corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s). Explain why each would be useful from a social-media-strategy perspective.
Guidelines for Submission
Submit this assignment as a Word document. It must be between 500 and 750 words in length. Sources should be cited according to APA style.
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