Communication of science, data, and evidence-based practice is increasingly recognized as being a responsibility of public health professionals. However, public health and medical professionals are not historically taught these skills in traditional academic programs. While public health professionals and scientists are thoroughly trained in research methodologies, analytical skills, and the ability to communicate with other scientists and professionals, they usually receive no explicit training in communication of scientific or public health concepts to a layperson audience.
Given the importance of communication with a layperson audience (consider vaccine-preventable diseases or traveling to Zika-infected areas and the need to protect one’s self and loved ones), it is critical to understand the ways in which it is possible to increase the effectiveness as well as the limitations of such communication.
What is at least one example derived from either your own experience or from case studies 1 and 2, in which a message to laypersons was communicated well?
What made it effective?
What is at least one example in which the message was not effective, and why?
What was the impact of this communication on the public health outcomes?
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